Data Retention Policy - SmileGen

SmileGen Data Retention Policy

Data Retention and Deletion Policy for SmileGen

Effective Date: December 2024 | Last Updated: December 2024

This policy outlines how SmileGen handles the retention and deletion of data, including Protected Health Information (PHI) collected through our dental visualization service.

1. Transformation Data (Patient Images)

Data Type Retention Period Deletion Method
Before images (patient photos) 30 days from creation Automatic purge
After images (AI-generated) 30 days from creation Automatic purge
Video transformations 30 days from creation Automatic purge
Patient name 30 days from creation Deleted with transformation
Patient email 30 days from creation Deleted with transformation
Patient phone number 30 days from creation Deleted with transformation

2. Practice/Business Account Data

Data Type Retention Period Deletion Method
Practice owner email Duration of subscription + 30 days Manual deletion on request
Practice name Duration of subscription + 30 days Manual deletion on request
Location ID Duration of subscription + 30 days Manual deletion on request
Credit purchase history 7 years (legal/financial requirement) Automatic purge
Subscription records 7 years (legal/financial requirement) Automatic purge

3. Technical/Operational Data

Data Type Retention Period Deletion Method
Server/application logs 30 days Automatic rotation
Audit logs (database access) 1 year Automatic purge
Rate limiting data 24 hours Automatic purge

Biometric Data Clarification

SmileGen processes facial photographs for AI visualization purposes. We do NOT:

  • Create or store biometric templates
  • Perform facial recognition for identification
  • Extract biometric identifiers for storage

Photographs are processed solely to generate cosmetic smile visualizations and are automatically deleted after 30 days. No biometric data is retained beyond the standard image retention period.

4. Data Deletion Requests

For Patients

To request deletion of your smile transformation data:

  • Contact the dental practice that created your transformation - they can delete it immediately using the SmileGen dashboard
  • Or email us directly at [email protected] with:
    • The dental practice name
    • Your name (as provided during the transformation)
    • Approximate date of the transformation

For Dental Practices

Practice owners can delete transformation data using any of these methods:

Self-Service Deletion (Recommended):

  • Open the SmileGen History tab
  • Find the transformation you want to delete
  • Click the 🗑️ Delete button
  • Confirm deletion

Bulk/Account Deletion:

Email [email protected] with:

  • Your practice name
  • Location ID (found in your SmileGen dashboard URL)
  • Specific transformation IDs to delete, OR "all transformation data"
  • For full account deletion, specify "delete my entire account"

We process deletion requests within 7 business days and confirm completion via email.

Automatic Deletion

All patient transformation data is automatically and permanently deleted 30 days after creation. No action is required for routine data cleanup.

Data That Cannot Be Immediately Deleted

The following data may be retained beyond your deletion request due to legal requirements:

  • Financial transaction records (7 years - tax/legal compliance)
  • Audit logs related to your data access (1 year - security compliance)
  • Data subject to active legal holds or investigations

5. Data Storage & Security

Where Your Data Is Stored

All BiteBot and SmileGen data is stored in:

  • Supabase - US-based data centers (PostgreSQL database + file storage)
  • Vercel - US-based edge network (application hosting)

Security Measures

  • Encryption in transit: TLS 1.2+ (HTTPS) for all data transmission
  • Encryption at rest: AES-256 for database and file storage
  • Access controls: Role-based access, audit logging enabled
  • Compliance: SOC 2 Type II certified infrastructure

6. Third-Party Data Sharing

Patient images are temporarily shared with:

  • Replicate (AI image processing) - Images are processed and not retained after transformation

Patient contact information may be shared with:

  • GoHighLevel (CRM webhook) - Only when configured by the practice

7. Implementation Notes

To implement automatic data purging, the following database job should be scheduled:

-- Run daily to delete transformations older than 30 days DELETE FROM transformations WHERE created_at < NOW() - INTERVAL '30 days';

8. Policy Updates

This policy may be updated periodically. Significant changes will be communicated to active subscribers via email.

Contact

For data deletion requests or questions about this policy:

Email: [email protected]

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